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Palettes / Colors / #4900A5

#4900A5 — Vivid Purple

#4900A5 is a purple color we call Vivid Purple, closest to the named color Indigo (#4B0082). It belongs to the purple family.

Color name

Closest CSS keyword: indigo (#4B0082) — not an exact match. CSS indigo gives you #4B0082, a different color; use #4900A5 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#4900A5 is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #5AA300; it also sits naturally between #0008A3 and #9B00A3. In the palettes below you can see it working alongside real color combinations from our collection.

#4900A5 · RGB 73, 0, 165

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Color values

HEX#4900A5
RGB73, 0, 165
HSL267°, 100%, 32%
HSV267°, 100%, 65%
CMYK56%, 100%, 0%, 35%
XYZ9.54, 4.13, 35.89
Yxy4.13, 0.1925, 0.0834
CIE-Lab24.11, 59.49, -69.01
Hunter Lab20.33, 50.05, -95.07

RGB & CMYK percentages

Red 29% · Green 0% · Blue 65%

Cyan 56% · Magenta 100% · Yellow 0% · Key 35%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

Sample text in #4900A5 on black
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Sample text in #4900A5 on white
Lorem ipsum dolor sit amet, consectetur adipiscing elit.

CSS code for #4900A5

.text { color: #4900A5; }
.background { background-color: #4900A5; }
.border { border: 3px solid #4900A5; }
.text-rgb { color: rgb(73, 0, 165); }
.text-hsl { color: hsl(267, 100%, 32%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #4900A5; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(73, 0, 165, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #4900A5; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(73, 0, 165, 0.8); }

HTML: <p style="color:#4900A5">Text here</p> · <div style="background-color:#4900A5">Div content here</div>

Shades of #4900A5

#430094#3C0085#37007A#30006B#29005C#22004D#1C003D#170033#100024#090014

Tints of #4900A5

#5700C2#6700E6#7605FF#8929FF#9A47FF#AB66FF#BE8AFF#CFA8FF#E3CCFF#F4EBFF

Tones of #4900A5

#4B0B98#4C188C#4D2380#4E2F75#4F3A69#50465D

Color harmonies

Complementary — #5AA300:

Analogous:

Triadic:

Contrast & accessibility

Against white text11.50:1 AAA
Against black text1.83:1 Fails

Best text color on #4900A5: #FFFFFF.

Semi-transparent (opacity) text on #4900A5

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

100%
Sample heading text
Smaller body text shows the effect best.

Blended color: · Contrast against #4900A5: ·

How #4900A5 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Protanopia · #29297DDeuteranopia · #2E3373Tritanopia · #455E57

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Material Deep Purple 500 · #673AB7Material Indigo 500 · #3F51B5Material Purple 500 · #9C27B0

Palettes with a similar color

These palettes use a close neighbour of #4900A5 rather than the exact color:

Silent Drift
#11AE94 · #1984C0 · #0B1B9F · #4B109E
Silent Ruby Marble
#10B4BE · #10457E · #1719BC · #4F0F9C
Palette 450693
#450693 · #8C00FF · #FF3F7F · #FFC400
Mellow Ruby Cinder
#5711A0 · #8B5FEE · #9DEB4A · #BFEE9E
Frozen Ruby Twilight
#4F16AC · #D630E5 · #ED6EB4 · #F29A9C
Palette 090040
#090040 · #471396 · #B13BFF · #FFCC00

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

#4B109E#4F0F9C#450693#5711A0#4F16AC#471396#3E15AC#3F179E#610C9F#5003C0#3917A7#38179F

Browse neighbouring colors

← #4900A4  ·  #4900A6 →

Frequently asked questions

What color is #4900A5?

#4900A5 is Vivid Purple, a purple color (RGB 73, 0, 165). Its closest standard named color is Indigo.

What is the RGB and HSL of #4900A5?

#4900A5 is RGB 73, 0, 165 — HSL 267°, 100%, 32% — CMYK 56%, 100%, 0%, 35%.

What colors go with #4900A5?

Its complement is #5AA300; analogous partners are #0008A3 and #9B00A3. It also appears in 6+ palettes in our collection.

Can I use #4900A5 for text?

White text on #4900A5 has a contrast ratio of 11.50:1 (passes WCAG AA); black text gives 1.83:1.