Palettes / Colors / #400A73

#400A73 — Deep Vivid Purple

#400A73 is a purple color we call Deep Vivid Purple, closest to the named color Indigo (#4B0082). It belongs to the purple family.

Color name

Closest CSS keyword: indigo (#4B0082) — not an exact match. CSS indigo gives you #4B0082, a different color; use #400A73 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#400A73 is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #3E750A; it also sits naturally between #0C0A75 and #750A74. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 25% · Green 4% · Blue 45%

Cyan 44% · Magenta 91% · Yellow 0% · Key 55%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #400A73

.text { color: #400A73; }
.background { background-color: #400A73; }
.border { border: 3px solid #400A73; }
.text-rgb { color: rgb(64, 10, 115); }
.text-hsl { color: hsl(271, 84%, 25%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #400A73; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(64, 10, 115, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #400A73; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(64, 10, 115, 0.8); }

HTML: <p style="color:#400A73">Text here</p> · <div style="background-color:#400A73">Div content here</div>

Shades of #400A73

Tints of #400A73

Tones of #400A73

Color harmonies

Complementary — #3E750A:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #400A73: #FFFFFF.

Semi-transparent (opacity) text on #400A73

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #400A73 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #400A73 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #400A72  ·  #400A74 →

Frequently asked questions

What color is #400A73?

#400A73 is Deep Vivid Purple, a purple color (RGB 64, 10, 115). Its closest standard named color is Indigo.

What is the RGB and HSL of #400A73?

#400A73 is RGB 64, 10, 115 — HSL 271°, 84%, 25% — CMYK 44%, 91%, 0%, 55%.

What colors go with #400A73?

Its complement is #3E750A; analogous partners are #0C0A75 and #750A74. It also appears in 6+ palettes in our collection.

Can I use #400A73 for text?

White text on #400A73 has a contrast ratio of 13.92:1 (passes WCAG AA); black text gives 1.51:1.