Palettes / Colors / #39094E

#39094E — Deep Vivid Purple

#39094E is a purple color we call Deep Vivid Purple, closest to the named color MidnightBlue (#191970). It belongs to the purple family.

Color name

Closest CSS keyword: midnightblue (#191970) — not an exact match. CSS midnightblue gives you #191970, a different color; use #39094E when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#39094E is a cool purple color associated with luxury, creativity and mystery. It is deep enough for text, outlines and dark interface surfaces, and makes light colors glow next to it.

Its strongest partner is its complement #1E4E09; it also sits naturally between #17094E and #4E0940. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 22% · Green 4% · Blue 31%

Cyan 27% · Magenta 88% · Yellow 0% · Key 69%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #39094E

.text { color: #39094E; }
.background { background-color: #39094E; }
.border { border: 3px solid #39094E; }
.text-rgb { color: rgb(57, 9, 78); }
.text-hsl { color: hsl(282, 79%, 17%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #39094E; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(57, 9, 78, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #39094E; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(57, 9, 78, 0.8); }

HTML: <p style="color:#39094E">Text here</p> · <div style="background-color:#39094E">Div content here</div>

Shades of #39094E

Tints of #39094E

Tones of #39094E

Color harmonies

Complementary — #1E4E09:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #39094E: #FFFFFF.

Semi-transparent (opacity) text on #39094E

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #39094E looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #39094E rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #39094D  ·  #39094F →

Frequently asked questions

What color is #39094E?

#39094E is Deep Vivid Purple, a purple color (RGB 57, 9, 78). Its closest standard named color is MidnightBlue.

What is the RGB and HSL of #39094E?

#39094E is RGB 57, 9, 78 — HSL 282°, 79%, 17% — CMYK 27%, 88%, 0%, 69%.

What colors go with #39094E?

Its complement is #1E4E09; analogous partners are #17094E and #4E0940. It also appears in 6+ palettes in our collection.

Can I use #39094E for text?

White text on #39094E has a contrast ratio of 15.87:1 (passes WCAG AA); black text gives 1.32:1.