Palettes / Colors / #331B70

#331B70 — Deep Purple

#331B70 is a purple color we call Deep Purple, closest to the named color MidnightBlue (#191970). It belongs to the purple family.

Color name

Closest CSS keyword: midnightblue (#191970) — not an exact match. CSS midnightblue gives you #191970, a different color; use #331B70 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#331B70 is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #576F1B; it also sits naturally between #1B2D6F and #5D1B6F. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 20% · Green 11% · Blue 44%

Cyan 54% · Magenta 76% · Yellow 0% · Key 56%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #331B70

.text { color: #331B70; }
.background { background-color: #331B70; }
.border { border: 3px solid #331B70; }
.text-rgb { color: rgb(51, 27, 112); }
.text-hsl { color: hsl(257, 61%, 27%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #331B70; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(51, 27, 112, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #331B70; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(51, 27, 112, 0.8); }

HTML: <p style="color:#331B70">Text here</p> · <div style="background-color:#331B70">Div content here</div>

Shades of #331B70

Tints of #331B70

Tones of #331B70

Color harmonies

Complementary — #576F1B:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #331B70: #FFFFFF.

Semi-transparent (opacity) text on #331B70

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #331B70 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #331B70 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #331B6F  ·  #331B71 →

Frequently asked questions

What color is #331B70?

#331B70 is Deep Purple, a purple color (RGB 51, 27, 112). Its closest standard named color is MidnightBlue.

What is the RGB and HSL of #331B70?

#331B70 is RGB 51, 27, 112 — HSL 257°, 61%, 27% — CMYK 54%, 76%, 0%, 56%.

What colors go with #331B70?

Its complement is #576F1B; analogous partners are #1B2D6F and #5D1B6F. It also appears in 6+ palettes in our collection.

Can I use #331B70 for text?

White text on #331B70 has a contrast ratio of 13.71:1 (passes WCAG AA); black text gives 1.53:1.