Palettes / Colors / #320481

#320481 — Deep Vivid Purple

#320481 is a purple color we call Deep Vivid Purple, closest to the named color Indigo (#4B0082). It belongs to the purple family.

Color name

Closest CSS keyword: indigo (#4B0082) — not an exact match. CSS indigo gives you #4B0082, a different color; use #320481 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#320481 is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #538104; it also sits naturally between #041581 and #700481. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 20% · Green 2% · Blue 51%

Cyan 61% · Magenta 97% · Yellow 0% · Key 49%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #320481

.text { color: #320481; }
.background { background-color: #320481; }
.border { border: 3px solid #320481; }
.text-rgb { color: rgb(50, 4, 129); }
.text-hsl { color: hsl(262, 94%, 26%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #320481; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(50, 4, 129, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #320481; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(50, 4, 129, 0.8); }

HTML: <p style="color:#320481">Text here</p> · <div style="background-color:#320481">Div content here</div>

Shades of #320481

Tints of #320481

Tones of #320481

Color harmonies

Complementary — #538104:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #320481: #FFFFFF.

Semi-transparent (opacity) text on #320481

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #320481 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #320481 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #320480  ·  #320482 →

Frequently asked questions

What color is #320481?

#320481 is Deep Vivid Purple, a purple color (RGB 50, 4, 129). Its closest standard named color is Indigo.

What is the RGB and HSL of #320481?

#320481 is RGB 50, 4, 129 — HSL 262°, 94%, 26% — CMYK 61%, 97%, 0%, 49%.

What colors go with #320481?

Its complement is #538104; analogous partners are #041581 and #700481. It also appears in 6+ palettes in our collection.

Can I use #320481 for text?

White text on #320481 has a contrast ratio of 14.29:1 (passes WCAG AA); black text gives 1.47:1.