Palettes / Colors / #31007A

#31007A — Deep Vivid Purple

#31007A is a purple color we call Deep Vivid Purple, closest to the named color Indigo (#4B0082). It belongs to the purple family.

#31007A is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #497A00; it also sits naturally between #000C7A and #6E007A. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 19% · Green 0% · Blue 48%

Cyan 60% · Magenta 100% · Yellow 0% · Key 52%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #31007A

.text { color: #31007A; }
.background { background-color: #31007A; }
.border { border: 3px solid #31007A; }
.text-rgb { color: rgb(49, 0, 122); }
.text-hsl { color: hsl(264, 100%, 24%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #31007A; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(49, 0, 122, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #31007A; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(49, 0, 122, 0.8); }

HTML: <p style="color:#31007A">Text here</p> · <div style="background-color:#31007A">Div content here</div>

Shades of #31007A

Tints of #31007A

Tones of #31007A

Color harmonies

Complementary — #497A00:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #31007A: #FFFFFF.

How #31007A looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #31007A rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #310079  ·  #31007B →

Frequently asked questions

What color is #31007A?

#31007A is Deep Vivid Purple, a purple color (RGB 49, 0, 122). Its closest standard named color is Indigo.

What is the RGB and HSL of #31007A?

#31007A is RGB 49, 0, 122 — HSL 264°, 100%, 24% — CMYK 60%, 100%, 0%, 52%.

What colors go with #31007A?

Its complement is #497A00; analogous partners are #000C7A and #6E007A. It also appears in 6+ palettes in our collection.

Can I use #31007A for text?

White text on #31007A has a contrast ratio of 14.88:1 (passes WCAG AA); black text gives 1.41:1.