Palettes / Colors / #3012CA

#3012CA — Vivid Blue

#3012CA is a blue color we call Vivid Blue, closest to the named color Blue (#0000FF). It belongs to the blue family.

Color name

Closest CSS keyword: blue (#0000FF) — not an exact match. CSS blue gives you #0000FF, a different color; use #3012CA when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#3012CA is a cool blue color associated with trust, calm and professionalism. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #ABCA12; it also sits naturally between #124FCA and #8C12CA. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 19% · Green 7% · Blue 79%

Cyan 76% · Magenta 91% · Yellow 0% · Key 21%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #3012CA

.text { color: #3012CA; }
.background { background-color: #3012CA; }
.border { border: 3px solid #3012CA; }
.text-rgb { color: rgb(48, 18, 202); }
.text-hsl { color: hsl(250, 84%, 43%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #3012CA; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(48, 18, 202, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #3012CA; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(48, 18, 202, 0.8); }

HTML: <p style="color:#3012CA">Text here</p> · <div style="background-color:#3012CA">Div content here</div>

Shades of #3012CA

Tints of #3012CA

Tones of #3012CA

Color harmonies

Complementary — #ABCA12:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #3012CA: #FFFFFF.

Semi-transparent (opacity) text on #3012CA

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #3012CA looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #3012CA rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #3012C9  ·  #3012CB →

Frequently asked questions

What color is #3012CA?

#3012CA is Vivid Blue, a blue color (RGB 48, 18, 202). Its closest standard named color is Blue.

What is the RGB and HSL of #3012CA?

#3012CA is RGB 48, 18, 202 — HSL 250°, 84%, 43% — CMYK 76%, 91%, 0%, 21%.

What colors go with #3012CA?

Its complement is #ABCA12; analogous partners are #124FCA and #8C12CA. It also appears in 6+ palettes in our collection.

Can I use #3012CA for text?

White text on #3012CA has a contrast ratio of 10.17:1 (passes WCAG AA); black text gives 2.07:1.