Palettes / Colors / #301281

#301281 — Purple

#301281 is a purple color we call Purple, closest to the named color MidnightBlue (#191970). It belongs to the purple family.

Color name

Closest CSS keyword: midnightblue (#191970) — not an exact match. CSS midnightblue gives you #191970, a different color; use #301281 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#301281 is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #648212; it also sits naturally between #122C82 and #681282. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 19% · Green 7% · Blue 51%

Cyan 63% · Magenta 86% · Yellow 0% · Key 49%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #301281

.text { color: #301281; }
.background { background-color: #301281; }
.border { border: 3px solid #301281; }
.text-rgb { color: rgb(48, 18, 129); }
.text-hsl { color: hsl(256, 76%, 29%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #301281; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(48, 18, 129, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #301281; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(48, 18, 129, 0.8); }

HTML: <p style="color:#301281">Text here</p> · <div style="background-color:#301281">Div content here</div>

Shades of #301281

Tints of #301281

Tones of #301281

Color harmonies

Complementary — #648212:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #301281: #FFFFFF.

Semi-transparent (opacity) text on #301281

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #301281 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #301281 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #301280  ·  #301282 →

Frequently asked questions

What color is #301281?

#301281 is Purple, a purple color (RGB 48, 18, 129). Its closest standard named color is MidnightBlue.

What is the RGB and HSL of #301281?

#301281 is RGB 48, 18, 129 — HSL 256°, 76%, 29% — CMYK 63%, 86%, 0%, 49%.

What colors go with #301281?

Its complement is #648212; analogous partners are #122C82 and #681282. It also appears in 6+ palettes in our collection.

Can I use #301281 for text?

White text on #301281 has a contrast ratio of 13.73:1 (passes WCAG AA); black text gives 1.53:1.