Palettes / Colors / #28009E

#28009E — Vivid Purple

#28009E is a purple color we call Vivid Purple, closest to the named color DarkBlue (#00008B). It belongs to the purple family.

#28009E is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #779E00; it also sits naturally between #00289E and #77009E. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 16% · Green 0% · Blue 62%

Cyan 75% · Magenta 100% · Yellow 0% · Key 38%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #28009E

.text { color: #28009E; }
.background { background-color: #28009E; }
.border { border: 3px solid #28009E; }
.text-rgb { color: rgb(40, 0, 158); }
.text-hsl { color: hsl(255, 100%, 31%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #28009E; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(40, 0, 158, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #28009E; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(40, 0, 158, 0.8); }

HTML: <p style="color:#28009E">Text here</p> · <div style="background-color:#28009E">Div content here</div>

Shades of #28009E

Tints of #28009E

Tones of #28009E

Color harmonies

Complementary — #779E00:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #28009E: #FFFFFF.

How #28009E looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #28009E rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #28009D  ·  #28009F →

Frequently asked questions

What color is #28009E?

#28009E is Vivid Purple, a purple color (RGB 40, 0, 158). Its closest standard named color is DarkBlue.

What is the RGB and HSL of #28009E?

#28009E is RGB 40, 0, 158 — HSL 255°, 100%, 31% — CMYK 75%, 100%, 0%, 38%.

What colors go with #28009E?

Its complement is #779E00; analogous partners are #00289E and #77009E. It also appears in 6+ palettes in our collection.

Can I use #28009E for text?

White text on #28009E has a contrast ratio of 13.26:1 (passes WCAG AA); black text gives 1.58:1.