Palettes / Colors / #200091

#200091 — Vivid Blue

#200091 is a blue color we call Vivid Blue, closest to the named color DarkBlue (#00008B). It belongs to the blue family.

Color name

Closest CSS keyword: darkblue (#00008B) — not an exact match. CSS darkblue gives you #00008B, a different color; use #200091 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#200091 is a cool blue color associated with trust, calm and professionalism. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #708F00; it also sits naturally between #00288F and #66008F. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 13% · Green 0% · Blue 57%

Cyan 78% · Magenta 100% · Yellow 0% · Key 43%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #200091

.text { color: #200091; }
.background { background-color: #200091; }
.border { border: 3px solid #200091; }
.text-rgb { color: rgb(32, 0, 145); }
.text-hsl { color: hsl(253, 100%, 28%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #200091; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(32, 0, 145, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #200091; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(32, 0, 145, 0.8); }

HTML: <p style="color:#200091">Text here</p> · <div style="background-color:#200091">Div content here</div>

Shades of #200091

Tints of #200091

Tones of #200091

Color harmonies

Complementary — #708F00:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #200091: #FFFFFF.

Semi-transparent (opacity) text on #200091

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #200091 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #200091 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #200090  ·  #200092 →

Frequently asked questions

What color is #200091?

#200091 is Vivid Blue, a blue color (RGB 32, 0, 145). Its closest standard named color is DarkBlue.

What is the RGB and HSL of #200091?

#200091 is RGB 32, 0, 145 — HSL 253°, 100%, 28% — CMYK 78%, 100%, 0%, 43%.

What colors go with #200091?

Its complement is #708F00; analogous partners are #00288F and #66008F. It also appears in 6+ palettes in our collection.

Can I use #200091 for text?

White text on #200091 has a contrast ratio of 14.28:1 (passes WCAG AA); black text gives 1.47:1.