Palettes / Colors / #200077

#200077 — Deep Vivid Purple

#200077 is a purple color we call Deep Vivid Purple, closest to the named color MidnightBlue (#191970). It belongs to the purple family.

Color name

Closest CSS keyword: midnightblue (#191970) — not an exact match. CSS midnightblue gives you #191970, a different color; use #200077 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#200077 is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #567500; it also sits naturally between #001B75 and #5A0075. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 13% · Green 0% · Blue 47%

Cyan 73% · Magenta 100% · Yellow 0% · Key 53%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #200077

.text { color: #200077; }
.background { background-color: #200077; }
.border { border: 3px solid #200077; }
.text-rgb { color: rgb(32, 0, 119); }
.text-hsl { color: hsl(256, 100%, 23%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #200077; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(32, 0, 119, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #200077; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(32, 0, 119, 0.8); }

HTML: <p style="color:#200077">Text here</p> · <div style="background-color:#200077">Div content here</div>

Shades of #200077

Tints of #200077

Tones of #200077

Color harmonies

Complementary — #567500:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #200077: #FFFFFF.

Semi-transparent (opacity) text on #200077

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #200077 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #200077 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #200076  ·  #200078 →

Frequently asked questions

What color is #200077?

#200077 is Deep Vivid Purple, a purple color (RGB 32, 0, 119). Its closest standard named color is MidnightBlue.

What is the RGB and HSL of #200077?

#200077 is RGB 32, 0, 119 — HSL 256°, 100%, 23% — CMYK 73%, 100%, 0%, 53%.

What colors go with #200077?

Its complement is #567500; analogous partners are #001B75 and #5A0075. It also appears in 6+ palettes in our collection.

Can I use #200077 for text?

White text on #200077 has a contrast ratio of 15.82:1 (passes WCAG AA); black text gives 1.33:1.