Palettes / Colors / #200074

#200074 — Deep Vivid Purple

#200074 is a purple color we call Deep Vivid Purple, closest to the named color MidnightBlue (#191970). It belongs to the purple family.

Color name

Closest CSS keyword: midnightblue (#191970) — not an exact match. CSS midnightblue gives you #191970, a different color; use #200074 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#200074 is a cool purple color associated with luxury, creativity and mystery. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #547500; it also sits naturally between #001975 and #5C0075. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 13% · Green 0% · Blue 45%

Cyan 72% · Magenta 100% · Yellow 0% · Key 55%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #200074

.text { color: #200074; }
.background { background-color: #200074; }
.border { border: 3px solid #200074; }
.text-rgb { color: rgb(32, 0, 116); }
.text-hsl { color: hsl(257, 100%, 23%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #200074; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(32, 0, 116, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #200074; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(32, 0, 116, 0.8); }

HTML: <p style="color:#200074">Text here</p> · <div style="background-color:#200074">Div content here</div>

Shades of #200074

Tints of #200074

Tones of #200074

Color harmonies

Complementary — #547500:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #200074: #FFFFFF.

Semi-transparent (opacity) text on #200074

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #200074 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #200074 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #200073  ·  #200075 →

Frequently asked questions

What color is #200074?

#200074 is Deep Vivid Purple, a purple color (RGB 32, 0, 116). Its closest standard named color is MidnightBlue.

What is the RGB and HSL of #200074?

#200074 is RGB 32, 0, 116 — HSL 257°, 100%, 23% — CMYK 72%, 100%, 0%, 55%.

What colors go with #200074?

Its complement is #547500; analogous partners are #001975 and #5C0075. It also appears in 6+ palettes in our collection.

Can I use #200074 for text?

White text on #200074 has a contrast ratio of 15.99:1 (passes WCAG AA); black text gives 1.31:1.