Palettes / Colors / #091990

#091990 — Vivid Blue

#091990 is a blue color we call Vivid Blue, closest to the named color DarkBlue (#00008B). It belongs to the blue family.

Color name

Closest CSS keyword: darkblue (#00008B) — not an exact match. CSS darkblue gives you #00008B, a different color; use #091990 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#091990 is a cool blue color associated with trust, calm and professionalism. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #908009; it also sits naturally between #095C90 and #3D0990. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 4% · Green 10% · Blue 56%

Cyan 94% · Magenta 83% · Yellow 0% · Key 44%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #091990

.text { color: #091990; }
.background { background-color: #091990; }
.border { border: 3px solid #091990; }
.text-rgb { color: rgb(9, 25, 144); }
.text-hsl { color: hsl(233, 88%, 30%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #091990; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(9, 25, 144, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #091990; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(9, 25, 144, 0.8); }

HTML: <p style="color:#091990">Text here</p> · <div style="background-color:#091990">Div content here</div>

Shades of #091990

Tints of #091990

Tones of #091990

Color harmonies

Complementary — #908009:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #091990: #FFFFFF.

Semi-transparent (opacity) text on #091990

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #091990 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #091990 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #09198F  ·  #091991 →

Frequently asked questions

What color is #091990?

#091990 is Vivid Blue, a blue color (RGB 9, 25, 144). Its closest standard named color is DarkBlue.

What is the RGB and HSL of #091990?

#091990 is RGB 9, 25, 144 — HSL 233°, 88%, 30% — CMYK 94%, 83%, 0%, 44%.

What colors go with #091990?

Its complement is #908009; analogous partners are #095C90 and #3D0990. It also appears in 6+ palettes in our collection.

Can I use #091990 for text?

White text on #091990 has a contrast ratio of 13.52:1 (passes WCAG AA); black text gives 1.55:1.