Palettes / Colors / #072BF2

#072BF2 — Vivid Blue

#072BF2 is a blue color we call Vivid Blue, closest to the named color Blue (#0000FF). It belongs to the blue family.

Color name

Closest CSS keyword: blue (#0000FF) — not an exact match. CSS blue gives you #0000FF, a different color; use #072BF2 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#072BF2 is a cool blue color associated with trust, calm and professionalism. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #F2CF07; it also sits naturally between #07A0F2 and #5A07F2. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 3% · Green 17% · Blue 95%

Cyan 97% · Magenta 82% · Yellow 0% · Key 5%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #072BF2

.text { color: #072BF2; }
.background { background-color: #072BF2; }
.border { border: 3px solid #072BF2; }
.text-rgb { color: rgb(7, 43, 242); }
.text-hsl { color: hsl(231, 94%, 49%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #072BF2; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(7, 43, 242, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #072BF2; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(7, 43, 242, 0.8); }

HTML: <p style="color:#072BF2">Text here</p> · <div style="background-color:#072BF2">Div content here</div>

Shades of #072BF2

Tints of #072BF2

Tones of #072BF2

Color harmonies

Complementary — #F2CF07:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #072BF2: #FFFFFF.

Semi-transparent (opacity) text on #072BF2

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #072BF2 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #072BF2 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #072BF1  ·  #072BF3 →

Frequently asked questions

What color is #072BF2?

#072BF2 is Vivid Blue, a blue color (RGB 7, 43, 242). Its closest standard named color is Blue.

What is the RGB and HSL of #072BF2?

#072BF2 is RGB 7, 43, 242 — HSL 231°, 94%, 49% — CMYK 97%, 82%, 0%, 5%.

What colors go with #072BF2?

Its complement is #F2CF07; analogous partners are #07A0F2 and #5A07F2. It also appears in 6+ palettes in our collection.

Can I use #072BF2 for text?

White text on #072BF2 has a contrast ratio of 7.96:1 (passes WCAG AA); black text gives 2.64:1.