Palettes / Colors / #040490

#040490 — Vivid Blue

#040490 is a blue color we call Vivid Blue, closest to the named color DarkBlue (#00008B). It belongs to the blue family.

#040490 is a cool blue color associated with trust, calm and professionalism. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #909004; it also sits naturally between #044A90 and #4A0490. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 2% · Green 2% · Blue 56%

Cyan 97% · Magenta 97% · Yellow 0% · Key 44%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #040490

.text { color: #040490; }
.background { background-color: #040490; }
.border { border: 3px solid #040490; }
.text-rgb { color: rgb(4, 4, 144); }
.text-hsl { color: hsl(240, 95%, 29%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #040490; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(4, 4, 144, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #040490; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(4, 4, 144, 0.8); }

HTML: <p style="color:#040490">Text here</p> · <div style="background-color:#040490">Div content here</div>

Shades of #040490

Tints of #040490

Tones of #040490

Color harmonies

Complementary — #909004:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #040490: #FFFFFF.

How #040490 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #040490 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #04048F  ·  #040491 →

Frequently asked questions

What color is #040490?

#040490 is Vivid Blue, a blue color (RGB 4, 4, 144). Its closest standard named color is DarkBlue.

What is the RGB and HSL of #040490?

#040490 is RGB 4, 4, 144 — HSL 240°, 95%, 29% — CMYK 97%, 97%, 0%, 44%.

What colors go with #040490?

Its complement is #909004; analogous partners are #044A90 and #4A0490. It also appears in 6+ palettes in our collection.

Can I use #040490 for text?

White text on #040490 has a contrast ratio of 14.73:1 (passes WCAG AA); black text gives 1.43:1.