Palettes / Colors / #024A72

#024A72 — Deep Vivid Blue

#024A72 is a blue color we call Deep Vivid Blue, closest to the named color MidnightBlue (#191970). It belongs to the blue family.

Color name

Closest CSS keyword: midnightblue (#191970) — not an exact match. CSS midnightblue gives you #191970, a different color; use #024A72 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#024A72 is a cool blue color associated with trust, calm and professionalism. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #742A02; it also sits naturally between #027462 and #021374. In the palettes below you can see it working alongside real color combinations from our collection.

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Color values

RGB & CMYK percentages

Red 1% · Green 29% · Blue 45%

Cyan 98% · Magenta 35% · Yellow 0% · Key 55%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #024A72

.text { color: #024A72; }
.background { background-color: #024A72; }
.border { border: 3px solid #024A72; }
.text-rgb { color: rgb(2, 74, 114); }
.text-hsl { color: hsl(201, 97%, 23%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #024A72; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(2, 74, 114, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #024A72; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(2, 74, 114, 0.8); }

HTML: <p style="color:#024A72">Text here</p> · <div style="background-color:#024A72">Div content here</div>

Shades of #024A72

Tints of #024A72

Tones of #024A72

Color harmonies

Complementary — #742A02:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #024A72: #FFFFFF.

Semi-transparent (opacity) text on #024A72

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #024A72 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #024A72 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #024A71  ·  #024A73 →

Frequently asked questions

What color is #024A72?

#024A72 is Deep Vivid Blue, a blue color (RGB 2, 74, 114). Its closest standard named color is MidnightBlue.

What is the RGB and HSL of #024A72?

#024A72 is RGB 2, 74, 114 — HSL 201°, 97%, 23% — CMYK 98%, 35%, 0%, 55%.

What colors go with #024A72?

Its complement is #742A02; analogous partners are #027462 and #021374. It also appears in 6+ palettes in our collection.

Can I use #024A72 for text?

White text on #024A72 has a contrast ratio of 9.44:1 (passes WCAG AA); black text gives 2.23:1.