Palettes / Colors / #001074

#001074 — Deep Vivid Blue

#001074 is a blue color we call Deep Vivid Blue, closest to the named color Navy (#000080). It belongs to the blue family.

Color name

Closest CSS keyword: navy (#000080) — not an exact match. CSS navy gives you #000080, a different color; use #001074 when you need this exact shade.

Sources: common names follow widely used color-name references; CSS keywords and their hex values follow the CSS Color specification.

#001074 is a cool blue color associated with trust, calm and professionalism. It is saturated enough to be the accent — buttons, highlights and calls to action — while neutrals do the quiet work around it.

Its strongest partner is its complement #756600; it also sits naturally between #004A75 and #2B0075. In the palettes below you can see it working alongside real color combinations from our collection.

Copy HEX Copy RGB Copy HSL Download PNG swatch SVG

Color values

RGB & CMYK percentages

Red 0% · Green 6% · Blue 45%

Cyan 100% · Magenta 86% · Yellow 0% · Key 55%

CMYK values are unprofiled approximations for screen reference — not a print-proofing guarantee.

Previews

CSS code for #001074

.text { color: #001074; }
.background { background-color: #001074; }
.border { border: 3px solid #001074; }
.text-rgb { color: rgb(0, 16, 116); }
.text-hsl { color: hsl(232, 100%, 23%); }
.text-shadow-hex { text-shadow: 4px 4px 2px #001074; }
.text-shadow-rgba { text-shadow: 4px 4px 2px rgba(0, 16, 116, 0.8); }
.box-shadow-hex { box-shadow: 1px 1px 3px 2px #001074; }
.box-shadow-rgba { box-shadow: 1px 1px 3px 2px rgba(0, 16, 116, 0.8); }

HTML: <p style="color:#001074">Text here</p> · <div style="background-color:#001074">Div content here</div>

Shades of #001074

Tints of #001074

Tones of #001074

Color harmonies

Complementary — #756600:

Analogous:

Triadic:

Contrast & accessibility

Best text color on #001074: #FFFFFF.

Semi-transparent (opacity) text on #001074

Text set with opacity blends into the background, so its real contrast is lower than the solid ratios above. Choose a text color and an opacity to see the blended color and its true ratio:

How #001074 looks with color blindness

Simulated with standard Machado color-vision-deficiency matrices — useful when this color carries meaning in charts, maps or interfaces:

Closest design-system colors

The nearest matches in the Tailwind CSS, Material Design and Bootstrap palettes — handy when you need a framework class instead of a raw hex:

Palettes with a similar color

These palettes use a close neighbour of #001074 rather than the exact color:

Similar colors

The closest colors that actually appear in our palette collection — click any to open its page:

Browse neighbouring colors

← #001073  ·  #001075 →

Frequently asked questions

What color is #001074?

#001074 is Deep Vivid Blue, a blue color (RGB 0, 16, 116). Its closest standard named color is Navy.

What is the RGB and HSL of #001074?

#001074 is RGB 0, 16, 116 — HSL 232°, 100%, 23% — CMYK 100%, 86%, 0%, 55%.

What colors go with #001074?

Its complement is #756600; analogous partners are #004A75 and #2B0075. It also appears in 6+ palettes in our collection.

Can I use #001074 for text?

White text on #001074 has a contrast ratio of 15.83:1 (passes WCAG AA); black text gives 1.33:1.